Pure Fitness offers state-of-the-art equipment,
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Innovation Lab

Get first access to the latest Fitness Tech!

Innovation Lab is the hub of all techie, progressive, functional and fun stuff at Pure Fitness.

With increasingly more gadgets designed to inform and optimise your workout, how do you know what actually works? Enter Innovation Lab. This is where you get first access to the latest – and possibly greatest – innovations out there. Run by our ‘Techspert’ John Leung, who meticulously studies all the research and reports to weed out the rubbish – we filter out the good stuff for you to play with.

After the play, have your say – tell us what you think of what we feature in the Innovation Lab. A hit or a miss? If a product gets majority thumbs-up, we’ll keep it!

Look for the Innovation Lab logo on new pieces of equipment and gadgets in our gyms, and on our Pure Fitness Facebook posts and website.

You can’t catch the future – but it’s great fun trying!


Locations: Various Pure Fitness locations – Find the equipment with the Innovation Lab logo!
Time: Each piece of equipment only stays for a limited time!

Try our innovations and give us your feedback!
Experiences currently available:

See our past experiences here.

We have also launched a Virtual Reality Playlist at pure-fitness.com/vr
Stay tuned to the Pure Fitness Facebook and pure-fitness.com/lab to stay up to date with Fitness Innovations!
For enquiries or if you are a fitness equipment manufacturer, please contact us at digital@pure-international.com


Fresh from the Innovation Lab



Halo Sport is the first-ever brain stimulator that accelerates improvements from trainings. Halo Sport uses a form of brain stimulation called transcranial direct current stimulation (“tDCS”) to put your brain’s motor cortex into a temporary state of hyperplasticity, or hyperlearning. By wearing Halo Sport during your warmup, each training repetition more rapidly develops power, skill, and endurance. 

For a limited time, the Halo Sport headset is available for trying at Pure Fitness ifc. Feel free to speak with our staff at the Personal Trainer counter if you would like to try it.




Exxentric kBox - Founded in Stockholm, Sweden in 2011 – Exxentric is a company that develops innovative science-based training equipment and methods for strength and conditioning. Today, Exxentric's products are used by performance coaches, personal trainers and physioterapists worldwide. The kBox is Exxentric's flagship product, based on decade-long experience in flywheel training technology. Supported by scientific evidence, flywheel training on the kBox increases the effectiveness of your strength training by applying the inertia of a flywheel instead of simple gravity to create optimal resistance.

The kBox is now available for trying at Pure Fitness ifc and  Pure Fitness California Tower for a limited time! It must be used with the assistance of a Personal Trainer, so feel free to speak with our staff at the Personal Trainer counter if you would like to try.




Throw banana peels at your friends as you race them? YES YOU CAN with the RealRyder Go Kart – an addictive multiplayer fitness game that connects RealRyder bikes with the most popular go-kart video game on earth! Tilt your body on the bike to control your vehicle on screen, bomb your friends and hear them scream. This ultimate gamification of fitness makes for an exhilarating social and emotional experience!

The RealRyder Go Kart is currently under maintainance and will been available soon  at Pure Fitness Lee TheatreStay tuned!




Wattbike was founded in 2000 and launched its pioneering indoor power trainer in 2008. It is now an industry-leading manufacturer of indoor cycle trainers, with a proven heritage in performance cycling. Wattbike trainers generate the world’s most accurate power, technique and performance data, captured through cutting-edge analysis and with unrivalled accuracy. With a desire to create the ultimate indoor cycling experience and a reputation for true innovation, Wattbike trainers perfectly replicate the sensation of riding on the road for professionals and beginners alike.

It is now available for trying at various Pure Fitness centres*. Come try it now and give us your feedback! Learn how to use the Wattbike here.

*Except Pure South - The Pulse.