Pure Fitness offers state-of-the-art equipment,
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Whether you want to tone your body, build muscle, relieve tension, pump up your cardio or get energised…
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Innovation Lab

Get first access to the latest Fitness Tech!

Innovation Lab is the hub of all techie, progressive, functional and fun stuff at Pure Fitness.

With increasingly more gadgets designed to inform and optimise your workout, how do you know what actually works? Enter Innovation Lab. This is where you get first access to the latest – and possibly greatest – innovations out there. Run by our ‘Techspert’ John Leung, who meticulously studies all the research and reports to weed out the rubbish – we filter out the good stuff for you to play with.

After the play, have your say – tell us what you think of what we feature in the Innovation Lab. A hit or a miss? If a product gets majority thumbs-up, we’ll keep it!

Look for the Innovation Lab logo on new pieces of equipment and gadgets in our gyms, and on our Pure Fitness Facebook posts and website.

You can’t catch the future – but it’s great fun trying!


Locations: Various Pure Fitness locations – Find the equipment with the Innovation Lab logo!
Time: Each piece of equipment only stays for a limited time!

Try our innovations and give us your feedback!
Experiences currently available:

See our past experiences here.

We have also launched a Virtual Reality Playlist at pure-fitness.com/vr
Stay tuned to the Pure Fitness Facebook and pure-fitness.com/lab to stay up to date with Fitness Innovations!
For enquiries or if you are a fitness equipment manufacturer, please contact us at digital@pure-international.com


Fresh from the Innovation Lab



Throw banana peels at your friends as you race them? YES YOU CAN with the RealRyder Go Kart – an addictive multiplayer fitness game that connects RealRyder bikes with the most popular go-kart video game on earth! Tilt your body on the bike to control your vehicle on screen, bomb your friends and hear them scream. This ultimate gamification of fitness makes for an exhilarating social and emotional experience!

RealRyder Go Kart now available for trying at Pure Fitness PCCW Tower  for a limited time! Please sign up at the reception.




Developed in collaboration with athletes and academic research institutes to benefit all athletes in all sports, SKILLROW™ by Technogym is the first indoor rowing machine capable of improving anaerobic power, aerobic capacity and neuromuscular abilities in a single solution. With AQUAFEEL™ built-in, the resistance is more gradual on the SKILLROW, making the movement fluid throughout and avoiding the backlash effect on the lower back. Together with the SKILLROW App, users can enjoy a motivating digital experience - it’s like having a virtual cox always close by!

SKILLROW is now available for trying at Pure Fitness ICBC Tower for a limited time!




Ever wanted to listen to music even whilst swimming? Sony Waterproof Walkman make it happen – and are now available to borrow at Pure ICBC Tower. The earphones are waterproof to 2 metres deep. When out of water, it can connect to your own smartphone playlists via Bluetooth - just like a pair of wireless earphones. It's your perfect workout companion – wet or dry! Learn more about the Sony Waterproof and dustproof Walkman® with BLUETOOTH® Wireless Technology NW-WS623 at sony.com.hk .

Sony Waterproof Walkman is now available for borrowing* at Pure Fitness ICBC Tower! Here to stay for a limited time only!


* For Pure ICBC Tower Cardholders only – a limited number of earphones are available to borrow on a first-come-first-served basis. The earphones must not be taken outside Pure Fitness premises. The earphones can only connect to your smartphone when out of water. When using underwater, the Walkman plays the music stored inside the Walkman itself. Please enquire at reception for details.



DNA Testing - Pure Fitness embarks on a DNA testing exploration! Can understanding your genetic profile boost your fitness journey? Or do environmental factors and behavioural choices have a bigger influence? Innovation Lab wants to open this Nature vs Nurture discussion. With the help of Advanced Genomic Solutions (AGS), we've set up a display at Pure Fitness ifc where you can learn more about DNA testing. On the adjacent iPad, tell us if you'd use DNA testing or not. We want you to help us decide whether we should introduce DNA testing into our gyms permanently. Learn more about DNA testing at ags-health.com .

Our DNA Testing display is available at various Pure Fitness locations for a limited time.