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Innovation Lab - Past Experiences

Thank you for trying the Innovation Lab

A big thank you to all the Pure Cardholders who have tried our Innovation Lab experiences in the past and given their feedback. Below is a list of the items we have featured in the past. Please continue to keep an eye out for the Innovation Lab as we will surely introduce more fitness technologies and surprises in the coming future! Click here to see what is currently being featured. List of Past Experiences:

Innovation Lab Past Experiences



"Life Fitness with VirZOOM” is a virtual reality fitness solution created as part of a pilot partnership between VirZOOM and Life Fitness. It transforms Life Fitness’ Discover SE3 bikes into a virtual reality experience. The VirZOOM Module allows VirZOOM software to access data from the bikes such as pedal speed, resistance buttons and heart rate, all of which enable VirZOOM gameplay. Users will be able to use the resistance buttons on the bikes to control gameplay when the VirZOOM Module is plugged into the console and enabled. Leveraging VirZOOM technology and games with Life Fitness equipment harnesses the users’ emotional response in VR and motivates them to move. Using the pedal stroke to operate a car, tank, Pegasus and more motivates exercisers to move like never before – and enjoy themselves while they get a workout.

Our demonstration at Pure Fitness ICBC Tower has come to an end. However, it is now available for trying at Pure Fitness NAC in Singapore!.




From the makers of the toughest workouts in the gym comes the HIITMill X. Unlike a standard treadmill, these machines are self-powered speed and strength training tools designed to build explosive power when used in a High-Intensity Interval Training programme. These high-intensity machines deliver an effective resistance training platform that captures the benefits of speed and agility training, lateral training and sled training. Users can now push, drive and sprint with the resistance of a sled, safely and with a smaller footprint. These easy-to-use tools allow users to drive up metabolic intensity and are a more space-efficient solution to alternative training methods. Gear up for one tough and rewarding HIIT workout that gym-goers will love to hate.

It was available for trying at Pure Fitness Kinwick Centre during Jun-Aug 2017 and it has now become a permanent facility.



The new UNITY™ MINI is the new virtual coach for strength training on selected machines. Thanks to its advanced biofeedback and exercise guidance, it provides the most effective and engaging workouts on the market. Fully connected, it automatically pushes your training data to your “mywellness” cloud account so that you can monitor your results over time.

It was available for trying at Pure Fitness Langham Place during Jun-Aug 2017.