Pure Fitness offers state-of-the-art equipment,
Group Exercise exhilaration, innovative programmes and Personal Training to fulfil your fitness aspirations.
Whether you want to tone your body, build muscle, relieve tension, pump up your cardio or get energised…
we will take you there!

Enjoy a complimentary trial now!
Join Pure Fitness Now!

Sign Up Now!

Enjoy a complimentary trial!

Are you currently a member of any yoga or fitness centre?

I do not object to receiving regular marketing updates or promotions on the fitness, yoga, dining and retail services offered by the Pure Group. I hereby consent that Pure Group may use my personal data including name, mobile and other phone numbers and email address for such promotions via phone call, mobile, mailing and internet and I accept the privacy policy of Pure Group.

By pressing the Submit button above, I accept the Terms & conditions and the privacy policy of Pure Group. Offer is valid for first-time Pure visitors who are Hong Kong residents and 18 years of age or older.

Try For A Day ►
Download the App for Easy Booking!
HK | EN
Contact | Press Enquiry | Locations | FAQ

Type in any of the following:

• Group Classes

• Training Mode

• Workshop

• Class Instructors

• Personal Trainers

• Studio

• Keyword

Try For A Day ►
EN
Contact | Press Enquiry | Locations | FAQ
EN

Personal Trainers > Bill Choi

Kickboxing Coach
Private Stretch Specialist

Other Personal Trainers in
Pure Fitness Hong Kong

Personal Trainers > Bill Choi

Bill sees sport as a colourful pen used to paint the moments of his life story. The current palette includes blue, red, green, white and black, but he foresees more to come in the future. There is no specific sequence to Bill's story, but he eventually figures out the association of each colour.

"I saw blue when I won my first dragon boat competition, and red when I finished my Taekwondo competition. Green emerged when I coached a badminton team from a secondary school, and white appeared when I was teaching a gym foundation course in a secondary school. Black is from my sport injury."

Qualification Highlights:
- Associate Degree Of Applied Science, Sport Coaching and Management - Hong Kong Institute Of Education (HKIED)
- Certified Personal Trainer, Australian Training For Fitness Professionals (ATFP)
- Certified Personal Trainer, International Personal Trainer Academy (IPTA)
- Certified Advance Sport Injury Rehabilitation, International Personal Trainer Academy (IPTA)
- Certified Personal Trainer, National Academy of Sports Medicine (NASM)
- Certified Stretching Coach, Asian Academy For Sport & Fitness Professionals (AASFP)
- Certified TRX Suspension Training Coach Level One (OPS)
- Certified Swimming Judge, Hong Kong Amateur Swimming Association (HKASA)
- Touch Coaching course, Hong Kong Touch Association and HKRFU
-Indoor Dragon Boat Trainer, Hong Kong China Dragon Boat Association
-First Aid Specialty Course on Sport Emergencies, St. John Ambulance Hong Kong
-First Aid, St. John Ambulance Hong Kong
-2013 CCB (Asia) Hong Kong International Dragon Boat Races U23 Dragon Boat 500m Champion
-2011 Second Academic Cum ITF Taekwondo Team Trial Ribbon Invitations and Hong Kong Individual Champion
-2010 First session of the Hong Kong Schools ITF Taekwondo Invitational- Individual Champion

Training Philosophy
- When you never take the first step, you never know what the next is
- When you don't persist with what you want, you will never achieve
- Try to cultivate good habits as they are always helpful for the future
- A team is bigger than a person, the latter of whom stands alone in the face of challenge

What Bill Trains

Body-Building/ Figure Competition
Endurance Sport (running/triathlon etc)
Metabolic Specialist (weight loss/gain)
Prehab / Post Injury
Private Stretch
Speed, Agility, Quickness
Strongman/ Strength Sport
Weightlifting

Other Personal Trainers at ICBC Tower