PURE Fitness offers state-of-the-art equipment,
Group Exercise exhilaration, innovative programmes and ProTraining to fulfil your fitness aspirations.
Whether you want to tone your body, build muscle, relieve tension, pump up your cardio or get energised…
we will take you there!

Enjoy a complimentary trial now!
Join PURE Fitness Now!

Sign Up Now!

Enjoy a complimentary trial!

Are you currently a member of any yoga or fitness centre?

I do not object to receiving regular marketing updates or promotions on the fitness, yoga, dining and retail services offered by the PURE Group. I hereby consent that PURE Group may use my personal data including name, mobile and other phone numbers and email address for such promotions via phone call, mobile, mailing and internet and I accept the privacy policy of PURE Group.

By pressing the Submit button above, I accept the Terms & conditions and the privacy policy of PURE Group. Offer is valid for first-time PURE visitors who are Hong Kong residents and 18 years of age or older. PURE Fitness at K11 MUSEA is accessible on weekdays only.

Try For A Day ►
Download iOS app | Android app | Huawei app
Contact | Press Enquiry | Locations | FAQ

Type in any of the following:

• Group Classes

• Training Mode

• Workshop

• Class Instructors

• ProPTs

• Studio

• Keyword

Try For A Day ►
Contact | Press Enquiry | Locations | FAQ



Benefitting Hong Kong Cancer Fund (HKCF) Pink Revolution, Hong Kong Breast Cancer Foundation (HKBCF) & Maggie’s Cancer Caring Centre.


PURE Apparel for Pink Revolution (Hong Kong Cancer Fund)

All month long, buy selected PURE Apparel products with partner brands (including accessories) and 15% of the proceeds will go to this cause.  

Click  here for details


Fri 26 Oct – Dress Pink Day. Add pink to your outfit and don’t be surprised to see many of our staff members doing the same!

Learn more at http://pink.cancer-fund.org/en/


Sat 20 Oct – Karma Yoga: Vinyasa Flow with Amy & Shoko

Join us in a meaningful Vinyasa Flow session.

PURE Yoga Pacific Place 3pm-5pm

Min. donation: $300

For details and to register, click here 

Open to the public, so bring a friend along! Register at any PURE Yoga location.

We encourage cash donations to avoid any bank charges. Donations are non-refundable.


nood new Pink Smoothie for Maggie’s Cancer Caring Centre

It’s that time of the year for a limited-time nood Pink Smoothie – this year with a new recipe! nood will donate HK$20 from each Pink Smoothie sold to support Maggie’s Cancer Caring Centre.

Click here for details





                                                         Beneficiary Organisation