PURE Fitness offers state-of-the-art equipment,
Group Exercise exhilaration, innovative programmes and ProTraining to fulfil your fitness aspirations.
Whether you want to tone your body, build muscle, relieve tension, pump up your cardio or get energised…
we will take you there!

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I do not object to receiving regular marketing updates or promotions on the fitness, yoga, dining and retail services offered by the PURE Group. I hereby consent that PURE Group may use my personal data including name, mobile and other phone numbers and email address for such promotions via phone call, mobile, mailing and internet and I accept the privacy policy of PURE Group.

By pressing the Submit button above, I accept the Terms & conditions and the privacy policy of PURE Group. Offer is valid for first-time PURE visitors who are Hong Kong residents and 18 years of age or older. PURE Fitness at K11 MUSEA is accessible on weekdays only.

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To Protect Our Community

We have adopted enhanced safety and hygiene measures in all PURE locations.


  • Mandatory temperature checks on entry.
  • Mandatory mask wearing throughout our locations, including during exercise – the only exceptions are whilst showering or eating. Mask disposal bins will be provided.
  • You must monitor yourself whilst exercising with a mask and should rest if you feel unwell or at all uncomfortable.
  • We will not be running any hot yoga classes during the initial phase of re-opening, as we want to ensure that everyone is comfortable exercising with masks in normal conditions first. 
  • All our Customer Representatives, ProPTs and Cleaners will wear masks at all times.

Travel & Health Declaration:

  • All Cardholders and guests must complete a quick online declaration form  to confirm that neither they, nor anyone they live with, have travelled within the past 14 days – this can be done within the PURE 360 Lifestyle app before your visit. No one returning from overseas will be permitted to visit our locations for 14 days after their return.


  • Regular disinfection of all locations and equipment.
  • Hand sanitiser, disinfectant spray and cloths provided throughout our gyms. Please use these frequently and wipe down all equipment after use. 
  • Drinking fountains are open – please observe basic hygiene protocols.
    • Please do not dispose of anything except plain water.
    • Please do not spit into the drinking fountain.
    • We encourage you to BYOB (bring your own bottle) for fresh, filtered drinking water.
  • FDA / EPA safety-proofed sterilising misting machines in all PURE locations that effectively kill bacteria, fungi and viruses.


  • Yoga and Group Fitness classes arranged in multiple groups of 4 with 1.5 metres between groups (in line with government regulations), but we're adding significantly more classes to offset the capacity reduction.
  • Cardio machines spaced 1.5-metres apart or separated by screens. Strength equipment will be configured to avoid users being in the same breathing zone.
  • Customers queuing at reception spaced at 1-metre apart.
  • Advanced booking limited to one group fitness class and one yoga class per person per day, walk-in or standby still available.
  • Sauna, steam rooms and ICBC swimming pool remain closed until further notice.