PURE Fitness offers state-of-the-art equipment,
Group Exercise exhilaration, innovative programmes and ProTraining to fulfil your fitness aspirations.
Whether you want to tone your body, build muscle, relieve tension, pump up your cardio or get energised…
we will take you there!

Enjoy a complimentary trial now!
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Enjoy a complimentary trial!

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I do not object to receiving regular marketing updates or promotions on the fitness, yoga, dining and retail services offered by the PURE Group. I hereby consent that PURE Group may use my personal data including name, mobile and other phone numbers and email address for such promotions via phone call, mobile, mailing and internet and I accept the privacy policy of PURE Group.

By pressing the Submit button above, I accept the Terms & conditions and the privacy policy of PURE Group. Offer is valid for first-time PURE visitors who are Hong Kong residents and 18 years of age or older. PURE Fitness at K11 MUSEA is accessible on weekdays only.

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PURE 360 – now available on Apple Watch!

Stay on track  with healthy living

Discover cool-factor features

Open your PURE 360 App on your Apple Watch to explore these unique features:
  • Check in with just 1 click
  • View the‘Booked’ & ‘Try Standby’classes​
  • Record and recall your locker no.



Follow these 3 simple steps to configure your Apple Watch:

​1. Download the latest PURE360 App here.

​2. Make sure that you are signed in to the PURE 360 app on your phone and have good network connection.​

​3. Use your iPhone to choose from over 24 PURE Watch Faces here, then add it into your Watch by clicking "Add Watch Face". (Please use Safari browser to open the page, and install as many as you want!)

PURE Watch Faces

How to add PURE functionality to your current Watch Face

1. Select your current Watch Face on your iPhone Watch app​

2. Select "Complications"

3. Tab to search "PURE 360 LIFESTYLE"​

4. Select the PURE complication you want to add (e.g."Booked classes")

5. Select "Set as current Watch Face"

These Watch Faces are available for all devices running on WatchOS 6 and 7. ​

Use your iPhone to download your favourite PURE Watch Face ​and personalise your Apple Watch!

download on the app store