PURE Fitness offers state-of-the-art equipment,
Group Exercise exhilaration, innovative programmes and ProTraining to fulfil your fitness aspirations.
Whether you want to tone your body, build muscle, relieve tension, pump up your cardio or get energised…
we will take you there!

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I do not object to receiving regular marketing updates or promotions on the fitness, yoga, dining and retail services offered by the PURE Group. I hereby consent that PURE Group may use my personal data including name, mobile and other phone numbers and email address for such promotions via phone call, mobile, mailing and internet and I accept the privacy policy of PURE Group.

By pressing the Submit button above, I accept the Terms & conditions and the privacy policy of PURE Group. Offer is valid for first-time PURE visitors who are Hong Kong residents and 18 years of age or older.

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PURE Privileges

Giving you more with the PURE lifestyle of total well-being! Being a PURE Cardholder introduces you to a world of advantages beyond PURE locations. As Asia's premier lifestyle group, we continuously partner with other high-calibre brands to bring you enticing offers.

Your physical or digital PURE Card must be presented to enjoy any of these privileges.

In Hong Kong

Occasional special offers and promotions at PURE locations

In Hong Kong

Partnering with Rosewood Hong Kong
Offer period: 07.07.21 - 30.11.21

From now until 30 November 2021, present your physical or digital PURE Card at designated dining outlets to enjoy the following offer:
.Enjoy 20% off at Bayfare Social
.Enjoy 15% off at DarkSide

General Terms & Conditions
.Offer cannot be used in conjunction with other offers and/or promotions.
.Offer is subject to availability and PURE Cardholders must mention program details to Reservations Team.
.PURE Cardholders must present their physical or digital PURE Card for verification in person upon arrival.
.Offer cannot be redeemed for cash, sold or exchanged for any other products or services.
.In case of any disputes, Rosewood Hong Kong reserve the right of final decision.
.Offer is valid until 30 November 2021.

Dining Outlets Offers Terms & Conditions
.To enjoy the offer at Bayfare Social, PURE Cardholders must make their reservation by calling F&B reservations team and mention the details of the program offer and subject to seat availability. Reservation is required one day in advance.
.To enjoy the offer at DarSide, only walk-in is accepted and subject to seat availability.
.Offer is applicable to maximum of 6 diners, including the Cardholder.
.Offer applicable for dine-in consumption only.
.Discount not applicable to corkage, cake cutting fee & other miscellaneous charges.
.Offer not applicable to Private Dining Rooms and Experience Classes.

Blackout Dates:
.Mid-Autumn Festival and the day following (21 & 22 September)
.National Day (1 October)
.Chung Yeung Festival (14 October)
Partnering with Handsome Factory Barbershop
Offer period: 20.07.21 – 31.08.22

20% off haircut, wet shave, beard trim or services for all first-time male customers at Handsome Factory Barbershop
Book your appointment online under "INDUSTRY CUTS" or call us directly.
Simply present your physical or digital PURE card at your appointment to enjoy your first-visit discount at any of our 8 locations.

Causeway Bay Location
G/F 27 Haven Street, Causeway Bay Tel: 2320 9976
Shop E, G/F, 55 Paterson Street, Causeway Bay Tel: 2307 6838

Central Location
1/F Central Corner, 9-11 Cochrane Street, Central Tel: 2353 0001
2/F Central Corner, 9-11 Cochrane Street, Central Tel: 3620 2308

Tsim Sha Tsui Location
Shop C, G/F Minden House, 13-15 Minden Avenue, Tsim Sha Tsui Tel: 3590 2037

Wan Chai Location
28 Swatow Street, Wan Chai Tel: 2729 0488

Lane Crawford IFC Location
Menswear Department: Podium 3, 8 Finance Street, Central, Hong Kong Tel: 5565 8386

W Hong Kong Hotel Pop-Up Barbershop
1 Austin Road West, Kowloon Station Tel: 9285 5856

Terms & Conditions:
This offer is available for PURE Hong Kong Cardholders only.
This offer is for first-time customers only.
This offer cannot be used in conjunction with other promotional offers.
This offer is valid until 31 August 2022.
Handsome Factory reserves the right of final decision in case of any disputes.

Partnering with Cigna
Offer period: 04.08.21 – 31.12.21

From now until 31 December 2021, enjoy the following offers by online submitting your application to Cigna HealthFirst Elite Medical Plan through clicking the following link:

‧HK$800 HKTVmall E-Gift Vouchers
‧A family of 4 can enjoy up to 35% off of the first three years' premiums through telemarketing sales representative
‧Enroll in Cigna HealthFirst Elite Medical Plan together with your children and you will enjoy 50% off their insurance premiums every year until they reach the age 18

Partnering with Venture Photography
Offer period: 13.09.21 - 31.12.21

From now until 31 December 2021, enjoy the following offer by submitting your registration online via the following link:

‧Enjoy Free Venture Gold Experience valued at $3000 with promo code “PURE21”( Includes 1 hour photoshoot , 1 Hour Cinema Review, 1 framed photo 10"x8")

Terms & Conditions
.The offer is valid until 31 December 2021
.One offer per family per year.
.The offer cannot be used in conjunction with any other offer.
.The offer cannot be exchanged or redeemed for cash value.
Partnering with The Upper Loft
Offer period: 10.07.21 - 30.06.22

During the promotion period, present your physical or digital PURE Card at The Upper Loft to enjoy the following offers:

‧ Complimentary Indoor Golf Experience 1 Hour Driving Range
‧ A one off 20% discount for 1 hour PGA golf lesson
‧ Additional 5% bonus credit on Gold (12 months) membership for same day sign up

Terms & Conditions:
‧ Offers are valid until 30 June 2022.
‧ Offers are not applicable to current The Upper Loft members.
‧ Offer cannot be used in conjunction with any other promotional offers, coupons and membership discount.
‧ For reservation or inquiries, please email to billy.choi@theupperloft.com
‧ Coach is assigned by The Upper Loft.
‧ In case of any disputes, the brand reserves the right to make the final decision.
‧ Each PURE Cardholders can only redeem the captioned offers once.
‧ Physical or digital PURE Card must be presented before redeeming the offers.
Partnering with FILA
Offer period: 07.01.21 - 31.12.21

From now until 31 December 2021, present your physical or digital PURE Card at designated FILA shops to enjoy the following offer:
- 5% off regular-priced items

Designated FILA shops:
- Shop G/F, Yu To Sang Building, No.37 Queen's Road Central
- Shop 727, Times Square, Causeway Bay
- Shop No 1-6,  G/F, Hollywood Plaza, 610 Nathan Road, Mong Kok
- Shop No. 1155 on Level 1, YOHO Mall I, Long Yat Road,Yuen Long
- Shop 504, Level 5, New Town Plaza Phase 1, Shatin

Terms & Conditions:
- This offer is only valid at the above designated FILA shops.
- This offer is valid until 31 Dec 2021.
- This offer is only applicable to regular-priced items, excluding socks and hats.
- FILA Marketing (HK) Ltd reserve the right of final decision in case of dispute.
Partnering with DIDIER DUBOT
Offer period: 01.01.20 – 31.12.21

During the promotion period, present your physical or digital PURE Card at DIDIER DUBOT Hong Kong shops to enjoy the following offers:
- Get HK$200 voucher

Terms & Conditions
- Captioned offers are valid until 31 December 2021.
- Each PURE Cardholder can only redeem the captioned offers once.
- Each voucher can be used upon any consumption of HK$2,000 or above.
- Voucher must be presented before payment.
- Only one voucher can be used per transaction.
- Voucher cannot be redeemed for cash.
- Voucher cannot be used in conjunction with other promotional offers.
- Voucher cannot be replaced if lost, stolen or destroyed. Copies of voucher are not accepted.
- Voucher is valid at DIDIER DUBOT Hong Kong shops (Hysan Place Shop, Langham Place Shop and Harbour City Shop are included).
- DIDIER DUBOT Hong Kong reserves the right of the final decision in case of disputes.

Partnering with THANN
Offer period: 01.01.20 - 31.12.21

During the promotion period, present your physical or digital PURE Card at THANN shops to enjoy the following offers:

‧15% discount on all regular priced products at THANN shops
‧Enjoy extra 5% off on THANN online shop with promo code “PURE21” (10% discount on online shop).

Terms & Conditions:
‧Offer is valid until 31 December 2021
‧Offer cannot be used in conjunction with any other promotional offers, coupons and membership discount
‧Offer can be used at THANN Hong Kong shops only.
‧In the event of any disputes, WLS Limited reserves the right of final decision

Partnering with THANN Sanctuary Spa and THANN Wellness Zone
Offer period: 01.01.20 - 31.12.21

During the promotion period, present your physical or digital PURE Card at THANN Sanctuary Spa and THANN Wellness Zone to enjoy the following offers:

‧15% discount on all regular priced treatments at THANN Sanctuary Spa and THANN Wellness Zone

Terms & Conditions:
‧Offer is valid until 31 December 2021
‧Offer is applicable for regular priced treatments in THANN Sanctuary Spa and THANN Wellness Zone only (Exclude Special Treatment Packages)
‧Offer may only be used once
‧Offer may not be combined with other promotional offers, VIP cards or coupons
‧Advanced appointment is required for all treatments
‧Offer can be used at THANN Sanctuary Spa and THANN Wellness Zone only
‧In the event of any disputes, THANN Sanctuary Company Limited reserves the right of final decision

Partnering with SHHH
Offer period: 16.12.20 – 31.12.21

Enjoy the following privileges at SHHH Salon during the promotion period by presenting your PURE card:

‧ Complimentary upgrade of hair services from Gold to Platinum.
‧ Complimentary upgrade of all hair treatments (to the grade immediately above)
‧ 10% discount upon purchasing 4 pcs of OMG hair care products; 20% discount upon purchasing 6 pcs (one-time discount only per customer)

Terms and Conditions:
‧ Offers are valid until 31 December 2021.
‧ Advanced booking is required for all hair services.
‧ To enjoy the offer, guests must mention they are a PURE Cardholder upon booking and present their valid PURE card upon settling the bill.
‧ Product discount may be redeemed once only per customer during the promotion period.
‧ Offers cannot be used in conjunction with other promotional offers and coupons.
‧ Any purchases made with these offers cannot be returned or refunded.
‧ All services and products are subject to availability.
‧ In case of disputes, the decision of SHHH Limited shall be final.

Partnering with GLOWGEAR
Offer period: 15.12.20 – 31.12.21

Offer: Subscribe to the GLOWGEAR mailing list and enjoy 10% off any purchase or 15% off any purchase of 2 or more products.
Promo codes: PURE10 for 10% off, PURE15 for 15% off 2 or more products.

For complimentary gift wrapping, enter the code GIFTTHEGLOW at checkout in addition to the above.

Terms and Conditions:
1. The Promotion Period is from 15 December 2020 to 31 December 2021, both dates inclusive (“Promotion Period”).
2. To enjoy the offers, customers must be PURE Cardholders and sign up to the GLOWGEAR community.
3. Offers are only valid on glowgearpro.com.
4. Unless otherwise specified, offers cannot be applied to gift cards or used in conjunction with other special promotions. Offers cannot be refunded, exchanged for cash/ service or other products.
5. Offers are subject to these promotion Terms and Conditions. GLOWGEAR and Nu Rosee Limited Hong Kong reserve the right to suspend, revise or terminate the above offers and amend the terms and conditions at any time without prior notice.
6. In case of disputes, the decision of GLOWGEAR/Nu Rosee Limited shall be final.

Partnering with LUXUS  
Offer period: 01.01.20 - 31.12.21

During the promotion period, present your physical or digital PURE Card at LUXUS to enjoy the following offers:  

‧ Aroma Relaxing Body Massage First Trial Price HK$460, 60 mins (Original Price HK$680) 
‧ Chinese Tui Na First Trial Price HK$420, 50 mins (Original Price HK$600) 

Terms & Conditions:
‧ Offers are valid until 31 December 2021. 
‧ Offers cannot be used in conjunction with other promotional offers and coupons. 
‧ Advanced appointment is required for all the treatments. 
‧ LUXUS reserves the final right to exercise these offers in case of any disputes. 

Shop Location:  
G/F, 135 Queen’s Road East, Wanchai, Hong Kong