PURE Fitness offers state-of-the-art equipment,
Group Exercise exhilaration, innovative programmes and ProTraining to fulfil your fitness aspirations.
Whether you want to tone your body, build muscle, relieve tension, pump up your cardio or get energised…
we will take you there!

Enjoy a complimentary trial now!
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I do not object to receiving regular marketing updates or promotions on the fitness, yoga, dining and retail services offered by the PURE Group. I hereby consent that PURE Group may use my personal data including name, mobile and other phone numbers and email address for such promotions via phone call, mobile, mailing and internet and I accept the privacy policy of PURE Group.

By pressing the Submit button above, I accept the Terms & conditions and the privacy policy of PURE Group. Offer is valid for first-time PURE visitors who are Hong Kong residents and 18 years of age or older. PURE Fitness at K11 MUSEA is accessible on weekdays only.

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Contact | Press Enquiry | Locations | FAQ

Virtual Reality Playlist


Come and check out our Virtual Reality Playlist! All you need is a PURE Fitness VR Viewer (or Google Cardboard) and a smartphone!

How to Use:

  1. Assemble your cardboard VR Viewer.
  2. Make sure you are in a WiFi zone and have the latest YouTube app on your iPhone or Android phone.
  3. Open the below video from your smartphone.
  4. The Youtube App should open up with the video you selected.
  5. Press the goggles icon on the bottom right of the video to activate VR mode.
  6. Slide your phone into the VR Viewer to watch 360 videos!



Please open the following from your phone...

 PURE Fitness ICBC Tower 360° Virtual Tour 
Open VR from iPhone  | Open VR from Android

 PURE Fitness ICBC Tower Graffiti Time-lapse 360° 
Open VR from iPhone  | Open VR from Andriod

 Innovation Lab : Life Fitness with VirZOOM 360° Video 
Open VR from iPhone  | Open VR from Andriod



You can also use your VR Viewer to play games...

Just Download the Google Cardboard App Here!