Achieve your fitness aspirations with PURE

PURE Fitness offers state-of-the-art equipment, Group Exercise exhilaration, innovative programmes and Personal Training to fulfil your fitness aspirations.
Whether you want to tone your body, build muscle, relieve tension, pump up your cardio or get energised… we will take you there!

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Are you currently a member of any yoga or fitness centre?

I do not object to receiving regular marketing updates or promotions on the fitness, yoga, dining and retail services offered by the PURE Group. I hereby consent that PURE Group may use my personal data including name, mobile and other phone numbers and email address for such promotions via phone call, mobile, mailing and internet and I accept the privacy policy of PURE Group.

By pressing the Submit button above, I accept the Terms & conditions and the privacy policy of PURE Group. Offer is valid for first-time PURE visitors who are Hong Kong residents and 18 years of age or older. PURE Fitness at K11 MUSEA is accessible on weekdays only.

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Sustainability

PURE’s Sustainability Statement

We endeavour to work with our customers, staff, suppliers and the wider community to develop and implement viable initiatives so that we may offer our products and services in a sustainable and responsible way without compromising quality.

Our key focuses:

  • Reducing single-use plastic
  • Using renewable materials where viable
  • Using recyclable plastic and facilitating its recycling where necessary
  • Reducing excessive use of amenities and resources
  • Adopting more energy-efficient solutions
  • Reducing the use of paper
  • Educating stakeholders to live more sustainably
  • Exploring new eco-friendly schemes









At PURE, we inspire and help people to lead healthier and happier lives. We aim to do so in a conscious manner that contributes positively to the communities in which we operate and to limit our negative impact on the environment.

Sustainability means "to meet the needs of the present without compromising the ability of future generations to meet their own needs.” (Source: “Our Common Future”, published in 1987 by the World Commission on Environment and Development).

The problem is we have been using natural resources at a much faster rate than nature’s capacity to regenerate future supply and we produce more daily waste than ever before, thus creating imbalance.




Our sustainability strategy is an ongoing process that needs your support.
We’re in this together. Join the conversation.
Contact us at think@pure-international.com.