Achieve your fitness aspirations with PURE

PURE Fitness offers state-of-the-art equipment, Group Exercise exhilaration, innovative programmes and Personal Training to fulfil your fitness aspirations.

Whether you want to tone your body, build muscle, relieve tension, pump up your cardio or get energised, we will take you there!




Are you currently a member of any yoga or fitness centre?

I do not object to receiving regular marketing updates or promotions on the fitness, yoga, dining and retail services offered by the PURE Group. I hereby consent that PURE Group may use my personal data including name, mobile and other phone numbers and email address for such promotions via phone call, mobile, mailing and internet and I accept the privacy policy of PURE Group.

By pressing the Submit button above, I accept the Terms & conditions and the privacy policy of PURE Group. Offer is valid for first-time PURE visitors who are Singapore residents and 18 years of age or older

Download iOS app | Android app | Huawei app
Contact | Press Enquiry | Locations | FAQ

Type in any of the following:

• Group Classes

• Training Mode

• Workshop

• Class Instructors

• Personal Trainers

• Studio

• Keyword

Free Trial
2 Visits in 7-Day ►
Contact | Press Enquiry | Locations | FAQ

Personal Trainers > Irfan Rusni

Kickboxing/Boxing Coach
Stretch & Recovery Specialist

Personal Trainers > Irfan Rusni

Irfan started exercising regularly at age 15 when his classmates invited him to tag along. Before participating, he read online articles and watched YouTube videos to prepare himself. Fate led him to the right coach on YouTube, who trained Greco-Roman wrestlers, NFL players, and active soldiers/police/firefighters. He was the school outcast because he got along with everyone, but he didn’t fit well into any group. He realised that he was meant to be different and should continue pushing. Going to the gym did exactly that for Irfan. Once he applied what he'd learned online in the gym, he became obsessed with lifting. Going to the gym gave him a sense of purpose, belonging, discipline, consistency, confidence, and physical and mental growth. Irfan went on to compete for 8 years starting 2013, most triumphantly at the 2015 Singapore Powerlifting Alliance where he came 1st in the U105kg category. With 6 months of focus and time under the bar, he set some National records that lasted a while.

Irfan lifts set numbers for squat, bench and deadlift at 240kg, 180kg, and 330kg. He cut his body fat from 33% in 2020 to 8% in 2022. After it took a toll on his body, he retired from competitive strength sports and chose aesthetics. This rekindled his love for training and sparked personal growth as a new venture. Irfan views his body as a block of marble, and he is the sculptor. He wants to maximise his genetic potential and build an aesthetic body without sacrificing strength, mobility, or cardio.  His plan is based on sustainability – eat healthy 90% of the time and indulge 10% of the time.

When it comes to training clients, Irfan believes that action communicates best, so he leads by example. But because effective communication requires that his clients understand what he is saying, he spent hours researching and studying fitness-related topics before explaining it to them. This is significant because he wants to prepare his clients for future challenges that may derail their pursuit of better health — even if he’s not there to guide them. A healthy lifestyle necessitates both discipline and knowledge. Nothing makes him happier than witnessing someone develop into a fitter, stronger and happier version of themselves.

Qualification Highlights:   

  • Diploma in Health Management and Promotion
  • Singapore Powerlifting Open 2013 - Men’s U105kg 3rd place
  • Singapore Powerlifting Alliance 2014 - Men’s U110kg Champion
  • Singapore Powerlifting Alliance 2015 - Men’s U110kg Champion
  • Singapore Strongman Series 2015 (Axle deadlift) - Men’s U105kg 2nd place
  • Show of Strength Static Monsters Singapore 2018 - Men’s U105kg 2nd place
  • Asia Pacific Deadlift Championship 2019 - Men’s U105kg 3rd place
  • Asia Pacific Deadlift Championship 2020 – Men’s U105kg 1st place
  • PURE “Learn to Lead” Leadership course 2022
  • Fitness Innovation Limited Training Pregnant & Post-Partum Clients
  • Strength Avenue Kettlebell Level 1 Certified
  • Rumble Roller Foundation Course Certified
  • Neurokinetic Therapy Level 1 (In progress)

Final Thought:

The key to achieving the best version of yourself is to embrace discipline, travel the path less travelled, expect more out of yourself and do the work to make it happen. You don’t have to be perfect, just better than yesterday. When times get tough, just remember you’re doing all this work not for others – but for yourself. Holistic health, control over your time, and a positive mental attitude is the new wealth.

What Irfan Trains

Body-Building/ Figure Competition
Metabolic Specialist (weight loss/gain)
Pre-Post Natal
Prehab / Post Injury
Stretch & Recovery
Strongman/ Strength Sport

Irfan's Other Specialties


Other Personal Trainers at Suntec City