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Pure Fitness offers state-of-the-art equipment, Group Exercise exhilaration,
innovative programmes and Personal Training to fulfil your fitness aspirations.
Whether you want to tone your body, build muscle, relieve tension, pump up your cardio or get energised…Pure will take you there!

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Innovation Lab

Get first access to the latest Fitness Tech!

Innovation Lab is the hub of all techie, progressive, functional and fun stuff at Pure Fitness.

With increasingly more gadgets designed to inform and optimise your workout, how do you know what actually works? Enter Innovation Lab. This is where you get first access to the latest – and possibly greatest – innovations out there. Run by our ‘Techspert’ John Leung, who meticulously studies all the research and reports to weed out the rubbish – we filter out the good stuff for you to play with.

After the play, have your say – tell us what you think of what we feature in the Innovation Lab. A hit or a miss? If a product gets majority thumbs-up, we’ll keep it!

Look for the Innovation Lab logo on new pieces of equipment and gadgets in our gyms, and on our Pure Fitness Singapore Facebook posts and website.

You can’t catch the future – but it’s great fun trying!
 

 

Locations: Various Pure Fitness locations – Find the equipment with the Innovation Lab logo!
Time: Each piece of equipment only stays for a limited time!

Try our innovations and give us your feedback!
Experiences currently available:

We have also launched a Virtual Reality Playlist at pure-fitness.com/vr
Stay tuned to the Pure Fitness Singapore Facebook and pure-fitness.com.sg to stay up to date with Fitness Innovations!
For enquiries or if you are a fitness equipment manufacturer, please contact us at digital@pure-international.com


  

Fresh from the Innovation Lab

 

 

"Life Fitness with VirZOOM” is a virtual reality fitness solution created as part of a pilot partnership between VirZOOM and Life Fitness. It transforms Life Fitness’ Discover SE3 bikes into a virtual reality experience. The VirZOOM Module allows VirZOOM software to access data from the bikes such as pedal speed, resistance buttons and heart rate, all of which enable VirZOOM gameplay. Users will be able to use the resistance buttons on the bikes to control gameplay when the VirZOOM Module is plugged into the console and enabled. Leveraging VirZOOM technology and games with Life Fitness equipment harnesses the users’ emotional response in VR and motivates them to move. Using the pedal stroke to operate a car, tank, Pegasus and more motivates exercisers to move like never before – and enjoy themselves while they get a workout.

It is now available for trying at Pure Fitness Ngee Ann City for a limited time... come and try now and give us your feedback!

 

 

 

Wattbike was founded in 2000 and launched its pioneering indoor power trainer in 2008. It is now an industry-leading manufacturer of indoor cycle trainers, with a proven heritage in performance cycling. Wattbike trainers generate the world’s most accurate power, technique and performance data, captured through cutting-edge analysis and with unrivalled accuracy. With a desire to create the ultimate indoor cycling experience and a reputation for true innovation, Wattbike trainers perfectly replicate the sensation of riding on the road for professionals and beginners alike.

It is now available for trying at Pure Fitness Ngee Ann City. Come try it now and give us your feedback!